You want to be coaching. Not doing admin.

Practical AI workflows, templates, and honest tool reviews that handle the overhead, so your hours go to the work that matters. Written by someone who does this work.

What this is

I'm an executive coach. Nine years in. I didn't set out to become "the AI person" in my coaching circle. I was just drowning in notes and proposals and Sunday-afternoon admin, and I started experimenting out of pure survival.

Somewhere along the way, I got eight hours a week back. Colleagues started asking how. So I started writing it down. This is that.

All articles

I used to lose my Sundays to session notes. Here's what I do now.

It's a Sunday in March and I'm at my desk with a cup of green tea that stopped being warm about an hour ago. I have five sessions' worth of notes to write. My shorthand from Tue...

9 min read

The coaching contract template I've used for nine years (and what I've changed)

There's a paragraph in the middle of my coaching contract that lived there for almost four years before I actually read it carefully. I'd copied the bones of my original agreeme...

12 min read

The intake form questions I actually care about (and the ones I stopped asking)

The worst first session I ever ran wasn't because the client was difficult. She was smart, articulate, genuinely motivated. The problem was me. I walked in knowing her name, her...

12 min read

I've tried most of the coaching software out there. Here's what I actually use.

Last November I was onboarding a new client, a VP of product who'd been referred by someone I'd worked with two years ago. Good energy on the chemistry call. She signed the prop...

13 min read

The document that changed how my coaching engagements start

Six weeks into a promising engagement last year, my client texted me a photo of his resignation letter at 10:47 PM on a Sunday. Not a draft. The final version, already in an env...

12 min read

How I get coaching clients (and what I stopped doing)

Last March I had one of those weeks. Two clients wrapped their engagements within days of each other, a third paused to deal with a family situation, and suddenly my calendar ha...

12 min read

The feedback form coaches send but never really use

A client wrote this on her end-of-engagement form last March: "I think you pushed me harder than I wanted to be pushed, and I'm grateful for it." I read it standing at my kitche...

10 min read

Scheduling software for coaches: the honest comparison nobody writes

I used free Calendly for three years. It worked fine. My clients booked, I showed up, nobody complained. Then one morning a client, a COO I'd been working with for about four mo...

9 min read

Do you actually need a CRM? (Honest answer: probably not the one you're thinking of)

I was at a coaching conference in Denver last fall, standing at one of those too-tall cocktail tables during a networking break, when a colleague I respect said something that s...

9 min read

How I prepare for a coaching session in 12 minutes (and why I used to spend an hour)

I coach eight clients this week. Eight sessions, eight completely different worlds. By Thursday afternoon I'm supposed to walk into a conversation about executive succession wit...

10 min read

The apps coaches actually use (and the ones they try once and abandon)

I have downloaded, seriously tested, and eventually abandoned more coaching apps than I care to admit. Not because they were bad, some of them were genuinely well-designed, but ...

9 min read

I recorded my sessions for 90 days. Here's what actually helped.

I spent three months recording every coaching session with my clients' permission. Not because I thought I'd go back and listen to the recordings. I never do, and that's not the...

13 min read

The AI tools I'd actually set up if I were starting my consulting practice today

If you're a solo consultant and you're still spending 90 minutes writing a client proposal from scratch, that's a solvable problem. If you're summarizing research into a deck by...

9 min read

The coaching session structure I've refined over nine years (and how AI keeps it from becoming a crutch)

I don't follow a script in sessions. Anyone who's been coaching for more than two years probably stopped using a rigid protocol around then, because the clients stopped fitting ...

9 min read

The client file I wish I'd started building on day one

I have a client I've been working with for three years. Her client file is 47 pages. Not because I'm obsessive about documentation, because the file has earned every page.

9 min read

The prompts I actually use. Not 47 of them. The 12 that do real work.

I was going to skip writing this one. There are already a hundred "prompts for coaches" articles online, and most of them are embarrassing. You know the type: "Act as a seasoned...

14 min read

How I run my coaching practice in Notion (and the one database that holds everything together)

The first was ambitious. A full operating system: intake tracker, goal database, progress notes, resource library, weekly reflection prompts, a master dashboard with color-coded...

9 min read

Fathom Review for Coaches: Is It Worth It?

Three people in my peer supervision group had been using Fathom. This was maybe six months ago. I brought it up because two different coaches had asked me about it in the same w...

9 min read

Otter.ai for Coaches: Honest Review

The first time I used Otter.ai seriously, I was on a discovery call with someone who spoke fast and thought out loud and kept interrupting herself to add a caveat. By the time w...

9 min read

Fireflies.ai for Coaches: What You Need to Know

I gave Fireflies.ai three weeks of honest effort. This was last fall, right around the time I was testing every transcription tool I could find because the Sunday notes problem ...

9 min read

CoachAccountable Review: Ugly, Capable, and Possibly the Best Coaching Platform Nobody Talks About

I almost didn't write this one. I opened CoachAccountable for the first time about two years ago, spent ten minutes clicking around the interface, and closed the tab. It looked ...

10 min read

Paperbell Review: The Coaching Platform That Gets Out of Your Way

I signed up for Paperbell on a Thursday afternoon in early 2023 because I was tired of the thing that tires most solo coaches eventually: the duct-tape stack. I had Calendly han...

9 min read

Simply.Coach Review: The Platform That Wants to Be Everything for Your Coaching Practice

I was two weeks into a trial of Simply.Coach when my newest client, a director of engineering who'd just been told she was on the short list for VP, sent me a message through th...

11 min read

Practice.do Is Shutting Down: What to Use Instead

I found out about Practice.do shutting down the way most coaches did: a panicked Slack message from a colleague on a Tuesday afternoon. "Did you see the email from Practice?" I ...

9 min read

HoneyBook for Coaches: Is It the Right Fit?

A colleague of mine, a career coach with about six years of experience, called me last month to ask what I thought about HoneyBook for coaches. She'd been using it for almost a ...

10 min read

Dubsado for Coaches: Powerful But Probably Too Much

A coach I've known for years sent me a screenshot last month. It was her Dubsado dashboard, and I counted eleven tabs across the top. Workflows, forms, schedulers, proposals, in...

10 min read

Loom for Coaches: Where It Actually Fits

A client emailed me last fall asking if I could send a video explaining how I wanted her to use the pre-session reflection form. She was new to coaching, had never worked with a...

9 min read